The ice-cold drink sliding smoothly down the throat is the perfect antidote to a hot day.

Mountain Dew, the original citrus-flavored soda with a yellow-green color tingles the palate at the first sip before the distinctive citrus blend dances in the mouth.

The flavors in the Mountain Dew lineup include the following. But the refreshing and reenergizing feeling after drinking a bottle of ice-cold Mountain Dew is a universal experience!

These differences in ingredients will have a subtle effect on the overall taste profile for Mountain Dew. But in Canada, caffeine isn’t included while in the European and Japanese versions, there’s no brominated vegetable oil as it’s banned in food products in these areas. Sodium benzoate, caffeine, and brominated vegetable oil, among others. In the United States, its primary market, the ingredients include high-fructose corn syrup, carbonated water, concentrated orange juice, sodium citrate, gum Arabic. The actual ingredients in Mountain Dew differs depending on the flavor and country of its production and distribution. Today, there are several flavor variations of the drink although the original is still the bestselling product. For about 40 years (1940s-1980s), it came in a single flavor – a citrus-flavored, caffeinated soft drink that quickly took the consumers’ fancy. Mountain Dew is a carbonated soft drink with various flavors. The acquisition resulted in the increased market presence in North America for the brand. Pepsi-Cola Company acquired the rights to the brand and its production from Tip Corporation in August 1964. Jones, an employee of the Tip Corporation, changed the formula yet again resulting in the Mountain Dew drink launched in 1961.

But the rights to the revised Mountain Dew formula was acquired by Tip Corporation, a Marion, Virginia-based company. The name itself was the 19th century common term for Highland Scotch whiskey but the Hartmans trademarked it in 1948.īill Bridgforth revised the formula in 1958. The duo developed it as a drinks mixer, particularly for whiskey, when they encountered difficulty in getting their preferred soda brand. Typeīarney and Ally Hartman, beverage bottlers in Tennessee, invented the original formula for Mountain Dew in 1940. Its competitors are Surge and Mello Yello, both of which are considered regional soft drinks only, and Sun Drop.īelow are the latest Mountain Dew prices. The decision to target the drink at the active young market also contributed to its lofty status, specifically in its fourth-place status as among the top five bestselling soft drinks in the United States Coke, Diet Coke, and Pepsi are the top three.Įven with the aggressive marketing programs on the part of The Coca-Cola Company and Dr Pepper Snapple Group, Mountain Dew is still ahead of the pack. Mountain Dew is on top of the world! The citrus-flavored soft drink is the market leader in its segment in the United States with an impressive 80% market share.

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